Paid Adverts -v- Free?

Should you pay to advertise a garage sale?
Yes, but only after you’ve done your research and due diligence.

Don’t pay to advertise unless you know the web site gets traffic (no traffic means no customers). It also has to have the right traffic. Just because a “classifieds” web site gets lots of traffic, doesn’t mean they are looking for garage sales.

Why This Page?

This page was created as a rebuttal to misleading information found on another garage sales web site egaragesales.com.au.

We have no issue with how it runs it’s business, but please, respect how others run their business.

A reader alerted us to it saying it contained errors and questioned how we run our business.. lets see why.

Robert Polman (owner manager of egaragesales.com.au) wrote an article asking the question whether “it pays to advertise”.

Robert Polman writes..

I’m sometimes asked why a fee is charged to advertise a garage sale on Egaragesales when there are other web sites which don’t charge a fee. The main reason Egaragesales charges a small fee, is that Egaragesales is totally dedicated to helping people advertise their garage sale, and to helping people find specific things at garage sales.

We say..

It’s poor wording.  We don’t believe he’s “helping” anyone to anything, except himself to the advertisers’ dollar. That’s fine too, it’s called income.

Robert Polman writes..

Egaragesales is not in business to earn money by displaying Google Ads or promoting other businesses (unless helpful to Garage salers). The two primary roles of the Egaragesales web site led to the trademarked slogan “Egaragesales – helping buyers and sellers meet”. That’s what Egaragesales does best.

We say..

Egaragesales is in the business of generating an income direct from the advertiser, skipping the Google process.  We should clarify, they are not “Google’s advert’s” but advert’s paid for by advertiser’s through Google.  Incidently, egaragesales.com.au marketing is through Google Adwords.

Robert Polman writes..

There is a significant cost to running, maintaining and checking content on web sites. At Egaragesales, we don’t pay for these costs by subjecting our Users to an endless barrage of unrelated Google Ads and third party ads. Our primary and sole focus is to help garage salers exchange goods, and we feel that Google Ads and other advertising would only distract garage salers from this purpose. Why would you want someone who clicks on your garage sale ad, to see an interesting Google ad, click on it, and be taken away from your ad – maybe never to return? Are you here to advertise your garage sale, or to make money for Google?

We say..

How a business elects to cover business costs is their ‘business model’.  It’s unprofessional to disrespect another business model because it’s different to your own.

Robert Polman writes..

Egaragesales doesn’t forget the all important buyers either. The web site provides extensive dedicated search tools which help buyers easily find your ad and quickly work out what you are selling. So, while we are focussed on maximising the exposure of your ad by removing the distractions of third party ads, we are also very aware that buyers need to be able to browse ads quickly and easily to find what they want.

Egaragesales attracts potential buyers to your ad by making it easy for buyers to search through the ads with a minimum of clicking. Buyers can check a listing of suburbs, then browse the garage sales in just two clicks, because the summary view of your ad provides enough information for a buyer to decide if your garage sale ad needs a closer look. If it does, one more click opens your ad in full. Couldn’t be easier for the searcher. And you’ll know how many times your ad has been clicked by checking your Ad View Counter. Garage sale buyers around Australia use Egaragesales to find garage sales.

We say..

It’s once again disrespecting how other web sites operate.  Maybe it’s simply poor wording but many web sites offer better search tools.

Robert Polman writes..

If considering a free web site to advertise your garage sale, you might like to think about the following:

  • Does the web site owner have a face, a name and a phone number on the web site?
  • How easy is it to find a garage sale? Pick a suburb and try. It needs to be really easy.
  • Are ads kept up to date, or are there a lot of expired ads still showing?
  • Is the address still showing in the expired ads? (Not at Egaragesales where we value privacy)
  • How does it pay for costs of operation? Through Google ads or by collecting your contact information?
  • Will they take the time to check your ad for errors – and fix them?
  • Can you edit your garage sale ad anytime you want without fuss – even during your sale?
  • Are the buyers using the site?

Because Egaragesales was set up purely to help buyers and sellers, placing your garage sale ad on Egaragesales will help you produce great results and make it easy for the buyers to find you.

We say..

 

Business is about numbers.  The number of potential customers it brings to the advertiser.  All the rest is chest beating BS.

 

 

October 2013 – We requested Rob remove his page or correct the statements but as you can see, its still there.

Would the real Rob Polman please stand up?

We had a chuckle reading the line that says.. Does the web site owner have a face

egaragesales has more faces than Rod Stewart has had wives.

Would the real Rob Polman please stand up?